Just as this business name suggests, yoga has the unique ability to make you feel as light as a feather, but can also give you a feeling of great strength to fly above all personal limitation.
In 2012 we introduced Hamilton to this brand through a simple identity that featured a scripted signature contained in a mandala-inspired frame. As the business grew more confident it became time to expand on what we had started. In 2016, with a fresh, new breath the In Fine Feather Yoga brand evolved its current look to attract new students and strengthen its brand awareness within the city. This project brought about supporting brand elements that reflect the qualities that yoga can bring to a student – balance, acceptance, strength. Keeping familiar colours and attributes to maintain consistency with what currently exists, the refreshed brand maintains a familiarity with its audience.
"As I have grown my business Josh has been essential to helping grow my brand as well. His creativity has allowed the brand to stay vibrant, present and current in all my promotional pieces. He designs with heart. Gets my vision. His work has purpose. Makes me love my brand." – Helena McKinney, Owner and Studio Director, In Fine Feather Yoga
Date Completed: 2012-2016
Client: In Fine Feather Yoga
Creative Direction and Graphic Design: Josh Gordon