Earth Day® Hamilton-Burlington (EDHB) hosts a free, family event that encourages citizens to connect and do good for the parks and natural spaces in Hamilton and Burlington. The objective with this project was to portray a hip, earthy event that even young adults would want to join in on.
Colours were chosen from the national parent organization's brand to capture the confident, youthful spirit of "Earth Day". Custom, quirky and playful illustrations were used throughout the promotional material to appeal to both children and adults.
The FSC-Certified printed materials used to promote this tree-huggin' event allowed this small, non-profit to appear as they should – professional and resourceful. EDHB has facilitated the planting of 21,000 trees in Hamilton over the last 18 years though events such as this.
Date Completed: 2014
Client: Earth Day® Hamilton-Burlington
Creative Direction, Graphic Design, Illustration: Josh Gordon
Photography: Eli Leavitt Photography