Together with Hamilton’s coolest branding studio, kitestring creative branding studio‘s team developed a easy to swallow story book all about baking brands. The story book follows a young girl with the desire to provide a better service/product to the consumers in her neighbourhood. This story teaches that when creating your own brand you can’t mix “willy-nilly”. Research, strategize and bake with intention. That’s how you’ll end up with the sweetest, most delicious cupcake.